[WebCast] The Elixir and Alchemy projects - Outlook Integration with Siebel at Microsoft

"For years the Microsoft field had been requesting a CRM client that would be seamlessly integrated into their normal workflow so that customer interactions stored within Outlook, such as email or calendar items, could be easily captured within Siebel. In addition, the field expressed a need for a “360 degree view” of their customer, available both online and offline. Both of these goals were achieved through the development of our “Project Alchemy” Web Service and “Project Elixir” Customer Explorer Outlook 2003 plug-in.
This webcast demonstrates the Outlook-integrated CRM plug-in and provides a detailed technical description of how the smart client application was built."

Watch the webcast: 1 hour 9 minutes 53 seconds

[via Patrick]