---
title: "Losing a customer"
url: "https://osherove.com/blog/2003/12/30/losing-a-customer.md"
canonical: "https://osherove.com/blog/2003/12/30/losing-a-customer.html"
published: "2003-12-30T12:09:00"
updated: "2003-12-30T12:09:00"
tags: ["Off Topic"]
author: "Roy Osherove"
description: "It's always interesting (as in watching a car crash) to see how a company easily loses a customer. This time it's Numega."
usage: "Licensed under CC BY 4.0 — reuse, quote and adapt with attribution (Roy Osherove, link to the original page)."
license: "https://creativecommons.org/licenses/by/4.0/"
---

# Losing a customer

By Roy Osherove December 30, 2003 In [Off Topic](https://osherove.com/blog/category/off-topic)

**Historical article** · Originally published December 30, 2003; technical details may be outdated.

It's always interesting (as in watching a car crash) to see how a company easily loses a customer. [This time it's Numega.](http://www.eskimo.com/~jeremyk/archives/000137.html)

## More in Off Topic

[All posts in Off Topic](https://osherove.com/blog/category/off-topic)

- Dec 31, 2003

    ### [\[OT\] This year in pictures](https://osherove.com/blog/2003/12/31/ot-this-year-in-pictures.html)

- Dec 30, 2003

    ### [\[OT\] cool ad](https://osherove.com/blog/2003/12/30/ot-cool-ad.html)

- Dec 29, 2003

    ### [How low can you go? Iran rejects Israel's help with earthquake](https://osherove.com/blog/2003/12/29/how-low-can-you-go-iran-rejects-israels-help-with-earthquake.html)

- Dec 28, 2003

    ### [The Internet explorer security bug everyone should know about](https://osherove.com/blog/2003/12/28/the-internet-explorer-security-bug-everyone-should-know-abou.html)


---

## About the author

**Roy Osherove**: Senior Solutions Architect at AWS working on AI for production and AI-driven development; author of The Art of Unit Testing and Elastic Leadership, with about 20 years of consulting and training on unit testing, TDD, team leadership and continuous delivery.

### Sites

- [RobotPaper](https://robotpaper.ai/): This blog: AI patterns and anti-patterns, AI and coding agents, and engineering leadership.
- [osherove.com](https://osherove.com): Roy's personal site. Author of The Art of Unit Testing and Elastic Leadership; consulting and training on unit testing, TDD, team leadership and continuous delivery, plus about 20 years of blog posts.
- [The Art of Unit Testing](https://www.artofunittesting.com): The Art of Unit Testing, 3rd Edition (Manning): readable, maintainable, trustworthy unit tests, plus TDD workshops in C#, JavaScript, Java and Kotlin.
- [5whys.com](https://www.5whys.com): Roy's writing on software team leadership: self-organizing teams, surviving chaos, learning mode and the Elastic Leadership model.
- [Pipeline Driven](https://pipelinedriven.org): Continuous delivery and DevOps practices: build patterns, pipeline-friendly testing, DevOps metrics and enterprise DevOps.
- [Elastic Leadership](https://www.elasticleadership.com): Elastic Leadership, Roy's framework for software team leaders (survival, learning and self-organizing modes).

### Social

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- LinkedIn: https://www.linkedin.com/in/osherove/

### Contact

- Contact form: https://forms.gle/jQSx5KoXvrVA1JCK7

### License

Licensed under CC BY 4.0 — reuse, quote and adapt with attribution (Roy Osherove, link to the original page). License: https://creativecommons.org/licenses/by/4.0/