---
title: "MSFT to compete with Google"
url: "https://osherove.com/blog/2003/4/3/msft-to-compete-with-google.md"
canonical: "https://osherove.com/blog/2003/4/3/msft-to-compete-with-google.html"
published: "2003-04-03T10:10:00"
updated: "2003-04-03T10:10:00"
tags: []
author: "Roy Osherove"
description: "\"We do view Google more and more as a competitor. We believe that we can provide consumers with a better product and a better user experience. That's something that we're actively looking at doing,\" Bob Visse, director…"
usage: "Licensed under CC BY 4.0 — reuse, quote and adapt with attribution (Roy Osherove, link to the original page)."
license: "https://creativecommons.org/licenses/by/4.0/"
---

# MSFT to compete with Google

By Roy Osherove April 3, 2003

**Historical article** · Originally published April 3, 2003; technical details may be outdated.

_"We do view Google more and more as a competitor. We believe that we can provide consumers with a better product and a better user experience. That's something that we're actively looking at doing," Bob Visse, director of marketing for Microsoft's MSN Internet services division, said._

_Visse said the company was making some significant investments in developing a better search engine. But the company has not offered specific plans._

\[via [reuters](http://www.reuters.com/newsArticle.jhtml?type=internetNews&storyID=2497128)\]

Yikes! Google beware!

We all know what happens when Bill sets his mind on something....


---

## About the author

**Roy Osherove**: Senior Solutions Architect at AWS working on AI for production and AI-driven development; author of The Art of Unit Testing and Elastic Leadership, with about 20 years of consulting and training on unit testing, TDD, team leadership and continuous delivery.

### Sites

- [RobotPaper](https://robotpaper.ai/): This blog: AI patterns and anti-patterns, AI and coding agents, and engineering leadership.
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### License

Licensed under CC BY 4.0 — reuse, quote and adapt with attribution (Roy Osherove, link to the original page). License: https://creativecommons.org/licenses/by/4.0/