---
title: "Tech-Ed Swag? In Israel? What's that?"
url: "https://osherove.com/blog/2004/6/13/tech-ed-swag-in-israel-whats-that.md"
canonical: "https://osherove.com/blog/2004/6/13/tech-ed-swag-in-israel-whats-that.html"
published: "2004-06-13T18:25:00"
updated: "2004-06-13T18:25:00"
tags: ["Off Topic"]
author: "Roy Osherove"
description: "One of the things that were supposed to be at Tech-Ed Israel was a handout of some nice DVDs and CDs with cool source and software to play with (much like at any other given Tech-Ed around the world. Well, Microsoft…"
usage: "Licensed under CC BY 4.0 — reuse, quote and adapt with attribution (Roy Osherove, link to the original page)."
license: "https://creativecommons.org/licenses/by/4.0/"
---

# Tech-Ed Swag? In Israel? What's that?

By Roy Osherove June 13, 2004 In [Off Topic](https://osherove.com/blog/category/off-topic)

**Historical article** · Originally published June 13, 2004; technical details may be outdated.

One of the things that were **supposed** to be at Tech-Ed Israel was a handout of some nice DVDs and CDs with cool source and software to play with (much like at any other given Tech-Ed around the world.  Well, Microsoft Israel screwed up and no-one got anything (There was some glitch or something..?), except a nice back-pack and a bunch of promotional flyers.

A little bird told me that this was supposed to be “fixed” by sending these packages out to attendies after Tech-Ed, but nothing like that has even remotely hit anyone I know that was there, myself included.

Hey, Microsoft Israel - **wake up**. How come we are the only ones not getting [cool swag](http://weblogs.asp.net/eking/archive/2004/05/27/143470.aspx)?

## More in Off Topic

[All posts in Off Topic](https://osherove.com/blog/category/off-topic)

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- Jun 17, 2004

    ### [\[ot\] Devil Duckie](https://osherove.com/blog/2004/6/17/ot-devil-duckie.html)

- Jun 13, 2004

    ### [Convincing Management to buy books](https://osherove.com/blog/2004/6/13/convincing-management-to-buy-books.html)

- Jun 12, 2004

    ### [\[ot\] Piano is love](https://osherove.com/blog/2004/6/12/ot-piano-is-love.html)


---

## About the author

**Roy Osherove**: Senior Solutions Architect at AWS working on AI for production and AI-driven development; author of The Art of Unit Testing and Elastic Leadership, with about 20 years of consulting and training on unit testing, TDD, team leadership and continuous delivery.

### Sites

- [RobotPaper](https://robotpaper.ai/): This blog: AI patterns and anti-patterns, AI and coding agents, and engineering leadership.
- [osherove.com](https://osherove.com): Roy's personal site. Author of The Art of Unit Testing and Elastic Leadership; consulting and training on unit testing, TDD, team leadership and continuous delivery, plus about 20 years of blog posts.
- [The Art of Unit Testing](https://www.artofunittesting.com): The Art of Unit Testing, 3rd Edition (Manning): readable, maintainable, trustworthy unit tests, plus TDD workshops in C#, JavaScript, Java and Kotlin.
- [5whys.com](https://www.5whys.com): Roy's writing on software team leadership: self-organizing teams, surviving chaos, learning mode and the Elastic Leadership model.
- [Pipeline Driven](https://pipelinedriven.org): Continuous delivery and DevOps practices: build patterns, pipeline-friendly testing, DevOps metrics and enterprise DevOps.
- [Elastic Leadership](https://www.elasticleadership.com): Elastic Leadership, Roy's framework for software team leaders (survival, learning and self-organizing modes).

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### License

Licensed under CC BY 4.0 — reuse, quote and adapt with attribution (Roy Osherove, link to the original page). License: https://creativecommons.org/licenses/by/4.0/