--- title: "How Telerik won a blogger's heart - attention and openness" url: "https://osherove.com/blog/2006/9/24/how-telerik-won-a-bloggers-heart-attention-and-openness.md" canonical: "https://osherove.com/blog/2006/9/24/how-telerik-won-a-bloggers-heart-attention-and-openness.html" published: "2006-09-24T00:18:42" updated: "2006-09-24T00:18:42" tags: ["General Software Devel..."] author: "Roy Osherove" description: "If you develop 3rd party controls for .NET Development, you should be taking notes Telerik's attention to customers - here's the full story . Chris complained about his overall problems with 3rd party controls, and…" usage: "Licensed under CC BY 4.0 — reuse, quote and adapt with attribution (Roy Osherove, link to the original page)." license: "https://creativecommons.org/licenses/by/4.0/" --- # How Telerik won a blogger's heart - attention and openness By Roy Osherove September 24, 2006 In [General Software Devel...](https://osherove.com/blog/category/general-software-devel) **Historical article** · Originally published September 24, 2006; technical details may be outdated. If you develop 3rd party controls for .NET Development, you should be taking notes [Telerik's](http://www.telerik.com/) attention to customers - [here's the full story](http://devlicio.us/blogs/christopher_bennage/archive/2006/09/20/My-History-With-3rd-Pary-Controls.aspx). Chris complained about his overall problems with 3rd party controls, and Telerik's in particular (less than perfect docs, too many features that need to be turned off, too much HTML output in one of their ASP.NET controls etc..). A while later, he got a direct email from Telerik's CEO letting him know he read his blog fully, and explaining how they are planning to overcome all the stuff he has listed on his blog (some already fixed). It was direct and open -and it won Chris's heart again, even if he never went back and checked up on Telerik to see if they did good on their promises. They have a loyal customer who was willing to continue to use their products, recommend them heartily to other potential customers (through his blog) and give an overall sense of openness to the community. That's priceless if you're in the 3rd party business - and everyone should be learning from this. This is how business should be done in the world where the Internet is king. Just imagine what happens when the opposite occurs - no support, not emails, or worse - a BAD email from one of the tech people: that kind of bad publicity is very hard to remove once its out there. There are many stories you might have heard detailing such acts. but how many have you heard that were as good as the one I just talked about? how much trust do you have in companies you hear something as good about them? ## More in General Software Devel... [All posts in General Software Devel...](https://osherove.com/blog/category/general-software-devel) - Sep 26, 2006 ### [Must watch: Working with Sysinternals tools at DnrTV](https://osherove.com/blog/2006/9/26/must-watch-working-with-sysinternals-tools-at-dnrtv.html) - Sep 25, 2006 ### [TorPark - New anonymous, secure, free, USB-Key friendly browser](https://osherove.com/blog/2006/9/25/torpark-new-anonymous-secure-free-usb-key-friendly-browser.html) - Sep 23, 2006 ### [Setting up a technical blog online - some options](https://osherove.com/blog/2006/9/23/setting-up-a-technical-blog-online-some-options.html) - Sep 17, 2006 ### [Blogging about embedded software development](https://osherove.com/blog/2006/9/17/blogging-about-embedded-software-development.html) --- ## About the author **Roy Osherove**: Senior Solutions Architect at AWS working on AI for production and AI-driven development; author of The Art of Unit Testing and Elastic Leadership, with about 20 years of consulting and training on unit testing, TDD, team leadership and continuous delivery. ### Sites - [RobotPaper](https://robotpaper.ai/): This blog: AI patterns and anti-patterns, AI and coding agents, and engineering leadership. - [osherove.com](https://osherove.com): Roy's personal site. Author of The Art of Unit Testing and Elastic Leadership; consulting and training on unit testing, TDD, team leadership and continuous delivery, plus about 20 years of blog posts. - [The Art of Unit Testing](https://www.artofunittesting.com): The Art of Unit Testing, 3rd Edition (Manning): readable, maintainable, trustworthy unit tests, plus TDD workshops in C#, JavaScript, Java and Kotlin. - [5whys.com](https://www.5whys.com): Roy's writing on software team leadership: self-organizing teams, surviving chaos, learning mode and the Elastic Leadership model. - [Pipeline Driven](https://pipelinedriven.org): Continuous delivery and DevOps practices: build patterns, pipeline-friendly testing, DevOps metrics and enterprise DevOps. - [Elastic Leadership](https://www.elasticleadership.com): Elastic Leadership, Roy's framework for software team leaders (survival, learning and self-organizing modes). ### Social - X: https://x.com/royosherove - LinkedIn: https://www.linkedin.com/in/osherove/ ### Contact - Contact form: https://forms.gle/jQSx5KoXvrVA1JCK7 ### License Licensed under CC BY 4.0 — reuse, quote and adapt with attribution (Roy Osherove, link to the original page). License: https://creativecommons.org/licenses/by/4.0/